About us

About us

CHAL means RISING TIDE in GALLO the St.Malo area local language and has been fouded in 1975 by 2 boat addicts.


From 1976, our clothing shop CHAL inside the walls of the St.Malo old city ( St.Malo intra-muros), specialised in nautical clothing has been fitting a large number of sailors inluding sail races such as the firsts ROUTE DU RHUM from St.Malo to the west indies and this for many years.


The family company leaves the Traditional shop to work online only from 2001 being one of the first online mail order companies in France with the opening of our old site brittanyboutique.com.


CHAL , with years expands with each year more products, more colors, more brands.

NEW ERA is now coming with the arrival of the third generation of the family allowing the opening of a new real Boutique near Saint-Malo and a new up to date online boutique.

Every year, more and more of our internet customers, in order  to see and try things, used to coming to the office where there was a very very tiny shop (the building being from 1756 it used to be the pigs building at that time).


 It is why we have decided to come back to our origins and open again in October 2016 a new boutique  " La mer qui déchale..." in Chateauneuf main sttreet ( 35430 )  10km inland from  St.Malo  ( CHAL meaning rising tide, la mer qui dechale... is synonymous to EBB TIDE).

In order to have a better and up to date online site we are working on our new site brittanyboutiquefrance.com. brittanyboutique.com being obsolete and brittanyboutique2.com not offering enough possibilities.

It will allow us to better show our large quantity of quality products inspired by the sea, full of colors with various cuts for men and women with many accessories.

We whish you a pleasant visit of our online shop.